Online Casino Software Supplier Turns To Marketing Specialists For Help22 Apr 2007
The Unlawful Internet Gambling Enforcement Act, also known as the draconian law against online casino sites, managed to hurt not only online gambling sites, but also the software suppliers. Cryptologic, one of those companies, is considered one of the biggest online casino software suppliers in the industry, but the repercussions of the ban have reached there too. In addition, and because of the ban, the competition in the European and Asian online casino market is just getting bigger and bigger each passing month. That is due to the fact that CryptoLogic’s success is closely tied to the number of players its licensees are able to attract. The company has decided to turn to Atlanta-based, Infor CRM Epiphany, to help license its subsidiary, WagerLogic Limited, to optimize marketing programs.
Among other things, Infor CRM Epiphany offers a comprehensive solution for integrated marketing, sales, service, and analytics focused on meeting the unique business needs of customers – Cryptologic in this case. According to recent reports, the move has already started to repay, as it significantly helped to the growth of this online casino software supplier in the last months. As a part of that growth, Cryptologic saw a substantial increase in its licensees’ acquisition of new online casino players as a result of more effective marketing campaigns.
There is no doubt that if the current situation of the worldwide online casino industry stays as it is, more and more companies in the business will turn to specialized marketing companies, such as Infor CRM Epiphany. One way or another, as long as it helps the online casino industry – we’re in favor.
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