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25 Sep 2006

A new service which aims to aid problem gamblers is now set to be fully integrated within the online casino industry later this month. The service offers online gamblers a personal, professional guidance which helps them better understand the concepts of responsible gaming. The advice is tailored to the clients needs and includes the relevant information that will hopefully assist the player in managing his or her gambling habit.

gamAID will be offering this service and after being piloted for quite some time, the company's representatives are saying that now is an excellent time for the online casino industry to incorporate the service. They are saying that casinos now have a chance to use a tool with which they may fulfill their social responsibilities, and meet the demands of the UK Gambling Commission.

The service has been undergoing an evaluation at the International Gaming Research Unit at Nottingham Trent University, and what they found was that the service appealed to many people who had not previously sought help. Approximately one player in every hundred clicked on the button featuring the gamAID service, with roughly 1 in 50 of those seeking personal help. It was particularly popular with women who found it to be a more acceptable and confidential method of receiving help.